Wednesday 3 February 2016

Google wants more control over design and manufacture its own smartphones

Google wants more control over design and manufacture its own smartphones http://gadget.thenewswise.com/2016/02/03/google-wants-more-control-over-design-and-manufacture-its-own-smartphones/

Google wants more control over design and manufacture its own smartphones

Google wants more control over their own smartphones. The company wants other technology companies, which now contribute to the smartphones, have less control over the process.

Google CEO Sundar Pichai has in an interview with The Information on a “vertical integration” of execution. That would be similar to how Apple iPhones develops and manufactures.


Google works primarily with other companies for making smartphones, while Apple will contract other companies and gives orders.


For example, Apple has contracts with Foxconn, that the majority of the iPhone put in each other. Google would like to work in the same way, for example, Huawei, LG, HTC and Samsung.


Collaboration

Those companies are now working mainly with teams at Google and are involved in the design and production. Google has for each subset of the Nexus series working with a smartphone maker.


For example, Google Nexus 6P developed by Huawei, the Nexus 5X with LG and Nexus 6 by Motorola (Lenovo). With such a partnership were used Google the name as that of another manufacturer.


The Nexus series of Android smartphones get with the new way of working, only the Google brand name.




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