iWatch is huge success thanks to Apple 'fanboys'

iWatch

The market for smart watches is currently dominated by Samsung and (to a lesser extent) Sony and Pebble, but can instantly change soon as the long-awaited Apple iWatch launches. That suggests the U.S. Forbesbased on a survey conducted by Morgan Stanley. Katy Huberty of Morgan Stanley expects Apple could sell. sometimes in more than 30 million copies of the iWatch first twelve months after launch Assuming a price of $ 300, that would mean an additional revenue of $ 9 billion and an increase in equity to $ 110. However, this is only the 'worst case scenario'. According to Huberty is also possible that as many as 60 million in the first year iWatches go over the counter, so that the Apple share price would rise to $ 132. The anticipated success was mainly due to the high customer loyalty at Apple, but also to the extensive ecosystem of the company and the so-called ' halo effect '. Incidentally counts Morgan Stanley that could fall to $ 74, if the unexpected scenario arises that the sale of the iPhone collapses and interest of potential shares from Apple the mainstream consumer in the so-called wearables drops (smart watches) to zero. Apple launches the iWatch is expected this autumn. The watch will probably be equipped with a variety of fitness and health sensors.