New Post has been published on News Wise

http://thenewswise.com/2015/11/17/harley-davidson-is-the-enemy-at-home/817
http://thenewswise.com/2015/11/17/harley-davidson-is-the-enemy-at-home/817

American motorcycle manufacturer is facing a dangerous downhill. The third quarter results certify their stagnation. and while Europe and Asia pull sales, that is not enough to offset the fall in the US. The value on Wall Street is at 2012 levels.
Harley-Davidson continues rolling down the roads around the world, but slows at home in the US. Keith E. Wandell, head of the Milwaukee firm until last May, and I saw it coming. The business has remained strong early in the year, despite the “headwinds”. These winds refer to the benefit of the motorcycle manufacturer, which has begun a dangerous downhill. In the third quarter of 2015 it entered 1,320 million versus $ 1,300 million in the same period last year, but the benefit has been cut by 7.6% to 140.3 million dollars, compared with 150.1 million 2014.
Matt Levatich, president and CEO of Harley-Davidson since May.
The disappointment in the company is palpable. “This third quarter has not developed as expected,” said Matt Levatich, new president since May. In two days, Wall Street punished Harley-Davidson (HD) with its biggest drop on the stock market (-16.45%) since the beginning of the crisis, returning to action November 2012 values, $ 47.03.
These bad data confirms the negative trend in the numbers of HD, that so far this year posted a net profit of 710 million dollars (645 million euros), 7.8% less than in the same period of 2014 .
Levatich said: “This strong competitive environment will continue” and that the brand will increase investment in marketing and developing new.